Ten countries, one standard of service
Warehouse in Jönköping. Local service in every country.
Book a free demoWhy Norra
Who we supply
Restocking, guiding customers, night shifts.
Reception, room delivery, serving.
Fetching, carrying, helping staff.
Picking, moving totes, inspection.
Open robots for labs and teaching.
Online or at selected retailers.
Run a store chain? Sell Norra robots in your stores
How it works
We show the robot at your site.
We pick the robot and the price plan with you.
We install it and train your staff.
Savings
Staff focus on customers, care and sales.
Fewer overtime and night-shift hours.
Fits your current routines. No rebuild needed.
How we count: a robot does about half of what one person does in the same hours. Staff cost per hour incl. employer charges from Eurostat 2025 (Belgium and France: 2024). Robot prices are examples. An estimate, not a quote.
Pricing
Two-armed robots for picking, carrying and guiding.
Robots for serving, cleaning and delivery.
From €2,900
One payment
Delivery, setup and one year of service.
Homes · Business
From €499/mo
≈ €16 per day
12 months minimum
Robot, service, updates and insurance.
Homes · Business
From €850/mo
≈ €28 per day
36–60 months
Own it at the end, service included.
Business
From €1,200/day
Days or weeks
Events and trials, operator available.
Business · Events
€4,900
30 days
One real task, setup and report.
Business · Public sector
From €14,900
One payment
Delivery, setup and one year of service.
Business
From €449/mo
≈ €15 per day
24 months
Robot, service, updates and insurance.
Business
From €349/mo
≈ €11 per day
48 months
Lowest monthly cost, service included.
Business
From €390/day
Days or weeks
Events, fairs and trials.
Business · Events
€1,900
30 days
One real task, setup and report.
Business · Public sector
Example: robot on subscription in Sweden, 8 hours a day, 5 days a week. Calculate yours
Homes: prices include VAT. Businesses: prices exclude VAT, paid by invoice. Example prices; final prices depend on the model.
Norra Safe
Stability, force limits, safe stop.
Tested actions and a safe fallback.
Signed updates, access control, penetration tests.
EU data storage, camera and microphone controls.
Logged, approved and reversible.
Vulnerabilities reported to authorities as required.
Risk assessment, safe zones, training.
Machinery Regulation 20 Jan 2027
Cyber Resilience Act 11 Dec 2027
AI rules for machinery 2 Aug 2028
Warehouse in Jönköping. Local service in every country.
Book a free demoQuestions
Book a free demo. We look at the tasks and suggest a robot and a plan.
Yes. Buy or subscribe online or at selected retailers.
We repair it within 5 days and lend you a robot meanwhile.
Yes. Every robot passes Norra Safe and has a CE declaration. Read more
About Norra
Norra brings safe humanoid and service robots to companies and homes in Northern Europe. We help you choose, install and run them, with local service and support.
We hand-pick robot makers for quality, safety and reliable support. Every robot passes Norra Safe before delivery, and we keep adding new makers as the technology improves.
Norra was founded by an entrepreneur who built a Nordic technology distributor from zero and sold it after 11 profitable years.
Shop
Join the waitlist for free. No payment now. We email you first when ordering opens in 2027, with buy, lease and subscription options.
A technician unpacks, sets up and shows you how it works.
Change your mind within 14 days of delivery.
Repairs within 5 working days, with a loan robot.
Card, local mobile payments or instalments.
Compliance and safety
Risk assessments, CE documentation and safety sign-off for humanoid robots.
What changes
20 Jan 2027
Replaces the Machinery Directive. No grace period for new robots.
11 Dec 2027
Cybersecurity rules for connected robots.
2 Aug 2028
Extra AI safety requirements for machinery.
For robot makers
What your robot needs to meet the Machinery Regulation, and how long it will take.
Hazards from movement, contact, batteries and AI.
Technical file, standards and declaration of conformity.
A responsible EU-based economic operator for makers outside the EU.
Instructions and safety information in every language of our territory.
For companies
Site survey, safety zones and procedures that meet national work-environment rules.
A documented review before the robot goes live, ready for the safety committee and inspectors.
Impact assessments for robots with cameras and microphones, under GDPR.
Hands-on training and refresher courses for the people who work alongside the robot.
How we work
A free 30-minute call about your robot, your market and your deadline.
Two weeks to map what is missing, with a written plan and fixed quote.
Risk assessment, technical file, test coordination and manuals.
CE marking or site sign-off, then updates as standards and software change.
Questions
Robots sold before 20 January 2027 can stay on the market. New robots must meet the new rules.
AI safety rules come through the Machinery Regulation by 2 August 2028. Robots that talk with people must say they are AI.
The importer. We can act as your importer, keep your documentation and handle questions from market surveillance authorities.
A CE-marked robot, a risk assessment, safe zones, trained staff and a maintenance plan. We handle it all.
A gap analysis takes two weeks. A full CE package usually takes two to four months, depending on testing.
Packages
A two-week gap analysis with a written action plan.
From €4,900
Risk assessment and full technical file for one robot model.
From €24,900
Workplace risk assessment and safety sign-off for one site.
From €6,900
Ongoing support as standards, software and sites change.
From €1,500/month
Where the law requires it, a notified body does the final assessment. Not legal advice.
Security and safety
How we keep robots safe after delivery, and how to reach us.
Norra Robotics AB, Jönköping, Sweden. [email protected]
Available for every model on its product page from launch, or on request.
Email [email protected]. We reply within two working days and report actively exploited vulnerabilities to authorities as required.
Each product page states how long the robot receives security updates.
No active safety notices.
Each product page states what the robot records and where data is stored. We store customer data in the EU.
Robots that talk with people tell them they are an AI system.
We take back robots and batteries for recycling free of charge.
For robot makers
We certify, sell, rent and service your robots across ten countries.
Channels
Shelf space, in-store demos and staff training in the chains we already supply.
Web shop in 10 countries from 2027. Stores in Stockholm and Amsterdam from 2028.
Pilots and fleets for industry, logistics, universities, care and the public sector.
Daily rental, leasing and robot-as-a-service put more robots to work sooner.
What we do for you
One accountable team for chains, consumers, companies and the public sector.
Machinery Regulation risk assessments, CE technical files and an EU-based economic operator. How it works
Local spare parts, repairs within 5 working days, support in local languages.
Operator training, applications and pilots that turn into fleets.
Territory
2027 — Sweden, Norway, Denmark, Finland, Iceland, the Netherlands, Belgium and Luxembourg.
2028 — Germany and France, as retail and service partner, or exclusive where no partner is appointed.
Our founder built a Nordic technology distributor to about US$40 million a year. We know how to launch hardware.
Sell through Norra
[email protected]
Founder-led, based in Sweden